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Abstract

The service marketing needs more attention on offering efficient services to the customers. As the services are invisible, they can gain confidence and goodwill through efficient and prompt customer services only. Among the service organizations banks play an important role in marketing various types of needs of the customers. Indian economy is advancing towards smart and cashless, that is essential for general population to know about e wallet and payment banks. IT enabled financial literacy makes our nation smart and less corrupted. Payment banks play the role to have financial inclusion by giving proper awareness among the population. This paper focuses on a purview of awareness level among people towards Payment Banks. The study is based on recently published articles and updated news in nationwide printed and online medias related to Payment Banks.

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